PSP Go launching in black and white

E3 2009: Sony VP of marketing Peter Dille confirms redesigned handheld will ship in two colors on October 1; additional hues possible postrelease.

LOS ANGELES--Sony Computer Entertainment had a hard time keeping the PSP Go under wraps leading up to the handheld's reveal during the publisher's 2009 Electronic Entertainment Expo press conference. Just a few days before Sony was to descend on the Shrine Auditorium in Los Angeles, Sony's director of hardware marketing, John Koller, appeared in a leaked video of the PlayStation-focused video magazine Qore, spilling nearly all of the details on the device.

Go go gadget PSP!

Nearly, but not quite all. Following the PSP Go's official reveal on Tuesday, Sony's senior VP of marketing and PlayStation Network, Peter Dille, spoke with GameSpot, confirming that the fourth iteration of Sony's handheld will launch in two colors: white and black.

"It will have both white and black at launch, and we're looking at bringing additional colors into the marketplace postlaunch," Dille said in a video interview, holding up the alabaster device.

The PSP Go is expected to launch on October 1, alongside the long-awaited Gran Turismo PSP. It is 50 percent smaller and 40 percent lighter than the PSP-3000, with integrated Wi-Fi and Bluetooth support. The device lacks a UMD drive, though gamers will be able to download games directly through the PlayStation Store and store them on the 16GB of onboard flash memory. It will retail for $249.99.

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172 Comments

  • go_doggy_go

    Posted Oct 17, 2009 1:22 pm PT

    im not sure if i should buy it. =(

  • lionheart234

    Posted Jul 14, 2009 5:52 am PT

    aesthetically the psp go looks sweet..... but with no umd drive and a high price release it doesnt seem worth it for the time being....

  • Matthew-first

    Posted Jun 18, 2009 12:16 pm PT

    Imo, project natal will be better.... (Gimme thumb uP! xD)...

  • MOTORHEAT

    Posted Jun 15, 2009 4:58 am PT

    very funny

  • creekmo

    Posted Jun 11, 2009 7:06 am PT

    I bet most or all of the people on here complaining about how greedy Sony is, continuously releasing different versions of the PSP, are the same people who run out and buy every new version of the iPod and iPhone. If you aren't interested in buying this product, why are you at this particular web page in the first place? Don't buy it. Go play Nintendogs or some other title starring Mario or Samus on your DS's and leave the PSP fans alone. Everything Sony makes is overpriced, why should this be any different? You are either willing to pay to play, or you aren't.

  • Nuoi

    Posted Jun 10, 2009 8:12 pm PT

    Why do they keep releasing new PSP? Isn't it a bit too much? What about the owners of the old one?

  • juujuuman

    Posted Jun 10, 2009 9:53 am PT

    The large Flash Mem. will help me out alot not to mention you can add a mem. card also its even better then i thought lol.

    I still cant believe that its only going to be $250... Im getting it when it comes out for sure.

  • chupamelpo

    Posted Jun 10, 2009 12:52 am PT

    i love crack

  • gameking5000

    Posted Jun 9, 2009 11:28 pm PT

    I don't whether it's cheaper than the DSi but the colours arent very bright

  • hatieshorrer

    Posted Jun 9, 2009 9:46 pm PT

    Yeah you can buy the dissidia bundle for $199.99 it comes with a 2gig memory card and by the time you fill the 2 gig memory card a 16gig memory card might be announced.

  • fauljosh

    Posted Jun 9, 2009 1:45 pm PT

    WAY too expensive.

  • pilot_riaz

    Posted Jun 9, 2009 8:39 am PT

    I'd rather go with PSP3000 too, bigger screen, nicer looking handheld. Thumbstick is badly placed though i keep getting pins and needles in my hand

  • TheAcejoel99

    Posted Jun 9, 2009 8:18 am PT

    @ yixingtpot. That is actually a very good explination of the psp go price, however memory can be found ungodly cheap at this point in time, with me being able to find a 250 gig hard-drive for a computer for about $80 so your pricing is just a bit off. Psp go is over-priced by $50 and thats the bottom line.

  • Quezakolt

    Posted Jun 9, 2009 7:06 am PT

    i'd rather get a PSP 3000

  • yixingtpot

    Posted Jun 9, 2009 12:52 am PT

    simple, 16GB internal flash memory about $80 or more, the remaining price of $150 or so is for the actual hardware besides the memory. So it's about the same price as the 3000 series minus the large flash memory.

    i want a white one, and PSP RE to go thanks.

  • yboucher

    Posted Jun 8, 2009 10:07 pm PT

    Please. "Greed", "sleazy", come on guys. This is simple economics, it's simple offer-and-demand. It really doesn't matter if it costs less or more to manufacture. What matters is that people are willing to pay MORE for a device that is SMALLER, and more convenient for them. It's about value to the consumer. Not about manufacturing costs. Why am I even arguing here in fact, clearly most of you know next to zip about neither basic economics nor how the game and electronics industries even work, internally!

  • hatieshorrer

    Posted Jun 8, 2009 4:55 pm PT

    @rasterror

    You said it, one business annalist said it cost Sony less to make a PSP with 16gigs flash memory then to make a PSP with a UMD drive so why charge $80.00 extra for the PSP Go. He also said that Sony was probably trying to get as many people to pay as much for the PSP Go possible so they can drop it to a reasonable price later. I normally defend game companies trying to make a profit but this is kinda sleezy.

  • jshaas

    Posted Jun 8, 2009 4:53 pm PT

    I don't think the PSP Go is any less of a PSP than the 3000. The screen is the same size, it has 16gigs of internal memory (probably not enough), and you can play the same great games as the 3000. The only real difference is that everything is digital. I don't really think that Sony is expecting many 3000 owners to switch to the Go. They're trying to entice new consumers by offering something that has everything in one small package... same thing Apple did with the iPod, and iPhone. Since many people are going the route of digital download over tangible products, this is a smart move.

  • rasterror

    Posted Jun 8, 2009 12:41 pm PT

    You pay more for less. How is this justifiable?

  • thetruespin

    Posted Jun 8, 2009 11:48 am PT

    Been waiting for details of this "new" psp for ages and after E3 I decided to buy a psp-3000 instead. I can deal with the small screen, I can deal with the lack of UMB... but I am not paying £230 for a handheld device when I can get a PSP-3000 for £130 with 2 good games. The system offers less in many respects, other than a more compact design... and I am not willing to pay £100 more for less... especially when I already have an 8gig mem stick for my 3000. PLus I plan on enjoying all the ultra cheap UMD games in shops..

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